I’ve spent over 15 years at the intersection of music, tech, and culture, leading campaigns, building communities, and amplifying stories that matter.

I’ve collaborated with recognised artists, record labels, and global brands to connect authentically with audiences and drive meaningful cultural impact.

My work centres on empowering emerging artists, helping them gain visibility and build sustainable careers.

I balance vision with execution to bring ideas to life through communications, curation, and long-term strategy that reflect each client’s values and purpose.